What happens when smart product design meets America’s pastime? You get the Torpedo Bat—an innovation that’s turning heads across the baseball world. In this post, we break down how design thinking, user testing, and manufacturing refinement launched a bold new product into the national spotlight—and what it means for your next big idea.

As the 2024 season begins, we’re honoring the legacy of the Buffalo Bills logo. Originally reimagined in 1973, this dynamic emblem captures the team’s strength and spirit. At BZDesign, we’re inspired by its enduring impact and the power of timeless design. Here’s to a memorable season ahead!

The bustling streets of Austin, Texas, once again played host to the whirlwind of creativity and technology innovation that is South by Southwest, the SXSW 2024 Conference. Amidst the sea of ideas and inspiration, BZDesign‘s own Laura Whitby, a seasoned user experience designer with a knack for turning complex concepts into sleek user interfaces, embarked on a journey of discovery at this renowned event.

Exploring cutting-edge trends at SXSW 2023, our Lead UX Designer, Laura Whitby, delved into discussions on sustainability, AI, and forward-thinking design concepts. From autonomous driving advancements with Mercedes to revolutionary ideas in affordable housing and energy tech, Laura's journey through the conference has inspired new ideas and strengthened our commitment to pushing boundaries in design and technology.